THE BEST WAY TO DO KIRUV

0:06Because at B'ezrat Hashem, the last thing we do is discriminate. The last thing. We try to help everybody that wants to be helped. Now if you don't want to be helped, we don't want to help you. If you don't want to be helped, we don't want to help you. Why? Because we have other people that want to be helped, and it's better to spend time, resources, and energy on someone that wants to be helped. You know, many times people ask me, "Oh, can you call my cousin? Can you call my friend? Can you call my this?" No, he can send us a message, he can watch a shiur, she can watch a shiur, she can attend too. It's all free. But for us to go chase them when they're not interested? Not happening. Why? Because there are too many people that are interested. And your cousin, your brother, your husband, your child's blood is not redder than theirs. It's not. Why? Because they're interested. That's already a warm lead. Someone's interested, it's already a warm lead. You know, in the marketing business, when I was on Wall Street, it was marketing. What do you do? Try to get, you know, customers. Now, you could cold call, or you could warm call. What's a cold call versus a warm call?

1:29Cold call is, you call a complete stranger. "Hi, Mr. Jones. Yeah, this is Ron Rubin. How are you? Good. Listen, I have, by the end of the call, a million dollars. Why? Because I'm Ron Rubin. That's why." Now, that was the best. Stranger. But who's the best customer? Not that guy. That guy's not the best customer. You know who's the best guy? His friend. His friend's the best guy. Why? After he made a few dollars with us and he likes us, he tells me, "Listen, I have a good friend." Oh, you have a good friend? I have a good friend also. Your friend. So give me his phone number. "Listen, your friend Steve over here, I've been dealing with him for the last X amount of time and he's set to call you." He says, "You know what? He's right." And guess what? The second customer is the best customer. Why? Because I already have a reference. I already have a rapport with his friend and he's vouching for me. That's what we call a warm call. It's always better to make a warm call than a cold call. Why? Because with the first guy, you're still trying to build rapport, which takes time. With the second guy, you've already established it. It's no different when you're trying to save neshamot (souls). The stakes are much higher; the price on the line is much, much more dear. Why? It's eternity, not just a few dollars. The reality is that you cannot waste any time; you can't afford to.

2:45So you cannot just focus on cold calls all day. You have to try to get as many warm ones as possible. How? Simply focus as much of your energy as you possibly can on people that are interested in getting closer to Hashem. Don't waste your time dealing with Christian missionaries. Don't waste your time dealing with people that are anti-Torah. Don't waste your time with people that are atheists. Don't waste your time with people that are openly homosexual and are enemies of Hashem. Don't waste your time with people that are vulgar and disgusting and simply do not want to change. Don't waste your time with people that have an ego bigger than this room. Don't waste your time with them. Why? Because there are too many people who are more humble, who are at a position in their life where they realize they need to change. There are too many people who are interested in a more significant and purposeful life. Too many people like that. Go to them. Why? Because it's much easier to get them on board. This guy already wants to get on board. All you have to do is make a right, make a left.

3:55show up at the lecture every Sunday, Tuesday, and Wednesday at 9 o'clock. You're there. You'll get it; he already wants to go. The other guy, tell him, "Listen, you want to come to a lecture?" "No, no, I don't believe in God." What do you mean you don't believe in God? Where did you come from? I came for a monkey. Okay, maybe you did come for a monkey. You look like one, so it could be. It could be you came for a monkey. See you? You may be right. The way you look, you may be right. You may be right. Why don't you come to the lecture anyway? No, no, no, I hate God. Wait, you just said you don't believe in Him. You said you don't believe in Him. Now you hate Him too? No, listen, I want to bring my boyfriend. What? Your boyfriend's also a monkey? Or he's your father? What's going on? People like that don't waste your time. Why? what what go deal with normal people that want to change, that want to get close. Don't deal with the crazy people where people that are missionaries start preaching Yeshu to you. Listen, you know, come here. No, no, I want to tell you about Jesus. You know, tell me about this. I'll tell you about Jesus. He's right now in the pool, a pool that's really, really warm.

5:03deal with that. Why? Too many people want to know Hashem. Hashem, go deal with them. That's the warm lead. That's the warmest, the best lead. I'm telling you from experience. In the beginning, I thought that I could convince anybody to believe in Hashem, and with enough time, you technically can. With enough time, you can. But after you start dealing with a lot of people, you realize that it's not worth it to deal with everybody. It's simply not worth it. Why? Because let's say, for example, you've got this tough cookie. And this guy is a missionary slash homosexual slash apikores slash his brother too. He's all of the above. This guy is a piece of work. And you debate him for four months straight just to make sure that he realizes that HaKadosh Baruch Hu is stamped inside his DNA. And by the end of the four months, this guy says, you know what? You saved my life. I love you. You're the best. Great, right? You feel proud of yourself. Your wife is proud of you. Your husband's proud of you. Everybody's proud of you. In reality, you just wasted four months. During those four months, you could have saved 5, 10, 15, 20 people a week by investing the same amount of energy. It's not fair. It's not fair to those 20 people. It's not fair. Why is he better than them? No, he's not better than them.

6:05in reality, you just wasted four months. During that four months, you could have saved 5, 10, 15, or even 20 people a week by investing the same amount of energy. It's not fair. It's not fair to those 20 people. It's not fair. Why is he better than them? No, he's not better than them. not better than them, and that's the reality. So after I realized that, yes, I saved a few tough cookies. One woman came to me—a missionary came to me. She tried to convert me to Christianity. Today, she's in the process of converting to Judaism. She's more religious than me. This woman is unbelievable. She was a missionary, but today—you know how tough of a cookie she was. If I'd do it again, I wouldn't do it. wouldn't do it. I can't, can't do it. Why? During that time, you could save a lot more people in that, during that time. It was early, early on and so on. But the point being about that is that a lot of times people want to go davka, davka to the tough cookie. It's not fair. It's not fair for you to invest all your time and resources on the tough cookies. Go to the easy fish. Go to the easy customers. There are a lot of them. There are a lot of people who want to get closer to Hashem.

7:30where you'll also have newer features, enabling you to use the app while you are using other applications on your phone. You will be able to share the lectures directly from the app. You'll be able to donate online and support our kehillah (community) and our Torah work that we're doing. And the most exciting feature is that you'll be able to actually ask questions directly on the app and get answers from the rabbis directly through the app. This is something unprecedented, and Baruch Hashem, we will be able to offer it. Thank you again for all of your support. Check it out. Make sure you have the Kosher Torah that will re-energize your neshama each and every single day. Kol tuv b'hatzlacha.